Writing Tips

for clarity and conciseness

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Simplify–and also Clarify

serpentHere is a sentence that would benefit from both weeding and clarifying:

Oil profits are being used for the purpose of buying back stocks in the oil companies, instead of developing alternatives.

To simplify this sentence, replace “for the purpose of” with “to”:

Oil profits are being used to buy back stocks in the oil companies, instead of developing alternatives.

To clarify it, change from passive voice to active voice:

Oil companies are using their huge profits to buy back their own stock, instead of investing in renewable energy alternatives.

Cheers,

Tara Treasurefield

Treasurefield Communications

hazard!

Do you tend to use the active voice when you write? Or, do you prefer the passive voice? There are good reasons for both, and the following example provides a compelling reason to use the active voice.

Suppose that while editing an instruction set for a company that uses toxic chemicals, you come across this sentence: “All toxic chemicals are deposited in the appropriate receptacles.” You may well ask, “WHAT are the appropriate receptacles?” “WHERE are they?” And last but definitely not least, “WHO is responsible?”

Conscientious writer that you are, you will get the answers and write them down, in the active voice: “The Assistant Lab Technician deposits used toxic substances in the labeled receptacles in room 429 by 3:00 p.m. every Monday, Wednesday, and Friday.” Of course, you will also provide details about safe handling procedures and protective clothing.

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